WE ASK WHY, NOT WHAT

You can expect thoughtfulness and care in everything we do. We’re going to ask you, “why?” and maybe ask again. We’ll dig in as deep as you’ll let us to find the most efficient, impactful, and hopefully, meaningful way to move your business forward.

FIRST, WHY ARE WE ALL HERE?

Every design and development problem starts with the real, business-centric answers to “Why?” We articulate those goals together, then use our expertise to find that sweet spot of realistic and impactful.

WHAT’S HAPPENING:

– Discovery workshops
– Design + technology audits
– Stakeholder alignment
– Benchmarking + SMART goal setting

Image by Kaleidico

"A lack of specific, measurable goals we are all working toward is the primary reason any initiative fails. It's the equivalent of heading west on The Oregon Trail and saying, We'll just know it when we get there."

Aryan Sharma, Founder

Image by You X Ventures

"We'll always tell you if there are better ways to get where you want to go. It's the best type of reality check. That's what partners are for."

NEXT: WHAT WILL IT TAKE?

After goals comes strategy. We co-create this with you by digging into your user stories and data, challenging any assumptions. Then we resource and build out the team, the plan, and the timeline. We keep the scope sane and flexible so we can stay agile and reactive.

WHAT’S HAPPENING:

– Audience definition
– Impact mapping
– Digital strategy
– Scope definition
– Concept development
– Project management + Dev ops
– Team resourcing + onboarding

 - Rahul Verma, General Manager

THEN: WE BUILD

This is what lots of clients think is step one — what they hired us to do from the get-go. We sprint from proof of concept to minimum viable product to production-ready release, focusing on the components with the highest value and biggest impact.

WHAT’S HAPPENING:

– Roadmapping + prioritization
– Design sprints
– Early validation + testing
– Proof of concept → MVP → Production

Image by Annie Spratt

"As we build, we balance what's doable alongside what's impactful. This is an exercise in prioritization and transparency. We share where we're at and how we're going to do it. If there’s a risk to any solution, you'll know."

- Kapil Tyagi, Project Manager

WE SEE WHAT WORKS, AND DO MORE OF IT

We’re with you in the data, measuring and interpreting and designing new initiatives to continue the transformation we’ve started. By this time, it’s no surprise when we ask: not just what’s next, but why.

WHAT’S HAPPENING:

– Training + stakeholder on-boarding
– Data analytics
– User experience research
– Iteration
– Optimization

Image by Campaign Creators

"This is the really fun part and what makes a partnership long term."

- Jay Agarwal, Senior Developer

WHAT'S NEXT?

In our perfect world, as we move forward together, you have this other thing you really want to somehow figure out. And we get to start asking why again.