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A multi-platform social media campaign that celebrates Hispanic- American culture.
Univision came to us with a big ask, to bring awareness to the #SeHablaUSA campaign and counter Anti-Hispanic rhetoric in America. We needed to open the minds of persuadable non-Latinos, make Hispanics feel good about our contributions and empower Latinos to be stronger advocates for themselves.
We expanded on the SEHablaUSA platform by developing a campaign that inspired meaningful conversations around Hispanic culture and what it brings to the USA, how it is a part of who we are as a country. Our multi- platform social campaign leveraged a range of tactics that encouraged engagement and conversation.
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